Welcome to Detailing Gurus, were we aim to provide
the amateur detailer with knowledge regarding auto detailing, and
quality products to achieve the protection and shine that your car
deserves. Our tutorials and videos will help provide a level of
comfort and understanding for detailers that are just starting out
in the world of professional auto detailing. We show you the tricks
of the trade that can save you thousands of dollars in costly
repaint jobs, and provide you with world-class and affordable
products that have been tested and reviewed by other detailers just
DetailingGurus was founded in 2006 by Dan Ponjican, in partnership
with his brother, Sam Ponjican.
Having a strong passion for automotive detailing and automobiles in
general has led them to begin a part-time mobile detailing service.
Their commitment to consistently reach high levels of perfection in
the craft quickly opened DetailingGurusâ€™ doors to serve clientele
who also work diligently to maintain their high-end sports and
The formula for achieving high levels of perfection is centered
around a small number of core products and a heavy emphasis on Dan
and Samâ€™s painstaking technique.
In 2007, the retail segment of the business launched in an effort to
not only provide essential, high quality detailing products, but
also to create a site that would encourage the automotive enthusiast
to feel comfortable enough with the basic techniques of auto
detailing to learn the craft as well.
Utilizing their background in engineering and manufacturing, Dan and
Sam worked with suppliers to deliver high-end detailing products
that exceed the quality of products typically found at automotive
retail outlets. This research has enabled a greater degree of
perfection from demanding enthusiasts.
Dan and Sam graduated with their Bachelor's Degree in Mechanical
Engineering, and share a strong passion for fine automobiles. This
passion was passed down to them at an early age. The appreciation
for all things automotive developed into an enthusiasm for cleaning,
detailing and ultimately restoring fine cars after Dan and Sam
Ponjican's parents immigrated to the United States from a dreary
existence in Communist Eastern Europe. The ability to readily obtain
many cars that were unheard of behind the iron curtain led to the
exposure of a diverse range of exciting automobiles. From American
big block Muscle Cars, to sporty Japanese and German coupes, there
was always a unique driving machine in their garage on which they
Dan, after developing a career in the administration of Computer
Aided Design software for the transportation and commercial
industry, found himself applying the methodology for developing CAD
training materials towards the instruction in the craft of
automotive detailing. He chose to do this in a straightforward way
that eliminates the "smoke and mirrors" type of marketing that "wash
and wax" guys have employed for decades. Attempting to elevate the
standard and remove the shroud of mystery from the craft, Dan uses
sound engineering principles paired with science to help the
enthusiast at home understand the process rather than simply emulate
it, with "guaranteed results".
As a Project Engineer at an aerospace company, Sam strengthens the
company's technical expertise and aids in technical writing for
DetalingGurusâ€™ instructional materials. Testing and reviewing new
products to uncover what sets one apart from another is critical to
selecting and providing the best automotive detailing supplies as
well as instructing the end user on the most efficient application
of these products.
Rather than simply selling an overly complex process that requires
an extensive and confusing line of products that serve to frustrate
the enthusiast and lead to compromised results, Dan and Sam focus on
ensuring the end user is successful in achieving outstanding results
in each and every detailing experience.